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  What you’ll learn The Zen of PR  Public Relations Fundamentals Masterclass 2020 provides deep knowledge and insight for  anyone  looking to grow their public profile or their business.  The course  provides top-level public relations counselling, explained in expressly simple language that’s accessible to anyone. This course teaches essential PR skills which enable  YOU  to achieve your business or personal ambitions. The course covers PR fundamentals and key message development, the creation of an effective positioning statement and biography, deep learning on how to write press releases and photo caption releases, the preparation of a media Q&A for media interviews, how to handle misrepresented facts and general guidance on reaching out, connecting and developing relationships with key media professionals and industry stakeholders. We guide you carefully through practical examples, so we don't just tell you WHAT you should do, we go in det...